Content Ideas

It’s a great practice to create a regular series on one of your social channels where you can regularly feature products. Here are a few examples:

• My Beauty Empties - start a series where you create a video every time you have five or more empties (aka products you ran out of), and talk through each of the products and why you like them.

• Monthly Favorites Round Up - every month round up a group of your favorite products and talk about why you like them

• Weekly Product Review - every week review a new product and talk about why you do or don’t like it.

Some more examples:

• Skincare Items - round up some of your favorite skincare items.

• Routines - such as your nighttime skincare routine, morning skincare routine, bodycare routine and more

• Ingredient focus - talk about a specific ingredient (Niacinamide, Vitamin C, Glycerin, etc.) and the benefits of that ingredient, and the products within that category that you recommend

• Recently Mentioned on Social - create a collection of the items you’ve recently featured in your social content. Every time you add an item, move the item to the top so your followers can always see it.

• What’s in my cart? Items I have my eye on - create a collection of items you currently have your eye on.

• Everyday Makeup Routine - create a collection with all the makeup products you use on a daily basis