SWOT analysis is a fundamental framework used to organize and understand a company’s current situation and market environment.
It classifies information from the following four perspectives:
Strengths: Areas where your company excels compared to competitors; assets or capabilities that provide a competitive edge
Weaknesses: Areas needing improvement or where your company is at a disadvantage
Opportunities: External trends or changes in the market that present potential for growth
Threats: Risks posed by competitors, regulatory changes, or other external factors
By clearly defining and organizing these elements, SWOT analysis serves as a foundation for developing future strategies and business direction. It’s widely used across industries and is easy to apply, even for beginners.
Traditionally, SWOT analysis requires internal stakeholders to gather, discuss, and share insights—making the process time-consuming and often subjective.
However, with this tool, SWOT analysis can be performed quickly and objectively by leveraging customer reviews and website content. Use it as a starting point for exploring new strategic ideas and business directions.
First, enter up to three URLs of key pages from your company’s website that you want to analyze.
Additionally, enter up to two URLs of external review pages, such as Google Maps or other customer review sites.
Once all information is entered, click the “Generate” button. Based on the provided inputs, the system will output a SWOT analysis along with specific action plans.
Field | Description |
|---|---|
Company Website – Key Pages | Enter up to 3 URLs (one per line) from your website to be analyzed. |
External Review URLs | Enter up to 2 URLs (one per line) where customer reviews of your company are posted. |
Start by reviewing the automatically generated SWOT analysis results. If anything seems unclear or needs elaboration, you can ask follow-up questions, such as:
“Can you explain this point in more detail?”
“Can we revise this part to better reflect our business context?”
Additionally, the results from this SWOT analysis can be used as input for the Target List Generation Assistant, helping improve the accuracy of your audience targeting.