A persona is a fictional representation of your “ideal customer” who would use your products or services. By defining detailed attributes such as age, gender, occupation, family structure, values, lifestyle, and behavior patterns, you can clearly identify who you are targeting and what you should offer them.
Personas are commonly used in marketing, product development, and advertising. They help teams share a unified image of the target audience, leading to more consistent strategies and clearer messaging across all initiatives.
First, select a previously created mission from the list. Then, simply click the “Generate” button to automatically create a persona.
If you have already created a target list using the “Target List Creation Assistant” or similar tool, entering that information will enable the assistant to generate a more accurate persona.
Item | Description |
|---|---|
Select Mission | Select a mission that you have previously registered. |
Target List | Enter the target list. *You may directly paste the output generated by the “Target List Creation Assistant.” |
The persona is generated based on the information from the pre-registered mission.
Review the generated persona and make adjustments as needed.
You can refine the content through dialogue—for example, by saying, “Change the name of Persona 1” or “Make the touchpoints more specific.”
If multiple personas are proposed, compare their characteristics and key selling points to determine which one should be used as the core persona.