Marketing Performance Analytics
Marketing performance analytics provides the capability to evaluate the effectiveness of marketing campaigns by analyzing metrics such as customer engagement and conversion rates across the entire customer journey, from initial engagement to goal completion.
You can get a breakdown of each type of marketing method through [Marketing] - [One-time Message]/[Campaigns].
If clicks, goal achievement, etc. are unavailable, you need to reduce the page ratio.
If you click on a marketing campaign, you will be directed to the analytics page where you can check the relevant statistics for the campaigns.
You can select and check each graph through the checkboxes next to the [sent], [Viewed],[Clicked], and [Goal].
You can check graph data by day by clicking the graph.
You can check your marketing campaigns breakdown through time. The statistics can be broken down using preset times or through a custom user period
Sent
A number of customers who received the message.
Viewed
This is counted when the Customer reads the message. A view only counts within a week from when the message was sent to the customer.
Channel Talk message: In the case of the message appearing in the Channel bubble, if the button is clicked then it will be marked as a view. If it is a full screen, then any view counts.
Text Message: If the text message link is clicked and the customer is brought to a chatting window, then it will count as a view.
Email: If the email is opened, it is marked as a view (however Gmail will not be counted as a view).
Clicked
When any media is sent as a message (links, pictures, YouTube videos), it will count as a click.
Goal
When a customer sets a goal to be achieved, once that event happens it will count as one goal.
Goals measures goals achieved for up to 30 days after the message is sent.
Targets that have not been viewed by customers or achieved within a week of viewing the marketing message are excluded.
Data downloads can only be done by the channel owners.
The download history of each member is recorded, and only managers with download data permissions can proceed.
When downloading the data, a data password must be set. This is a feature that protects sensitive company data and statistics from being lost. If you lose the password you must download the data again.
[Marketing] - [One-time Messaging] / [Campaign]- click the marketing message you want to download - click [Download data].
Enter the reason for the Data Download, set the password, and click download.
One-time messages without a time period you can download once.
Data worksheet tab
Tab value | Description |
|---|---|
OneTimeMsg data | One time message ID and detailed information including the number of sent, viewed, clicked and goal achieved results |
OneTimeMsgUser data | The target audience’s sent, viewed, clicked and goal achieved results |
User data | Target audience’s information |
OneTimeMsg data sheet
Data value | descirption | Remark |
|---|---|---|
id | One-time message ID | |
name | Created message name | |
state | Message status | |
sent | A number of message sent to the target audience | |
view | A number of target audiences reviewed the message | Message: Click the bubble or full-screen pop-up |
Text: Click the link in the text message | ||
Email: Read the mail(Google mail may not be counted) | ||
goal | A number of target audiences reached the goal | |
click | A number of customers who clicked on the link when the marketing message contains a link | |
createdAt | Message creation date | |
startAt | Message sent date |
OneTimeMsgUser data sheet
User data is the same as the profile information of the customer contact that can be checked in the Analytics.
Data value | Description |
|---|---|
oneTimeMsgId | One-time message ID |
userId | Target audience ID |
state | Message status |
sent | Time the message sent to each customer |
view | Time the customer viewed the message |
goal | Time the customer reached the set goal |
click | Time the customer clicked the link from the message |
It downloads the entire period data of the campaign at once regardless of the time period setting.
Data worksheet tab
Tab value | Description |
|---|---|
Campaign data | Campaign message ID and detailed information including the number of sent, viewed, clicked and goal achieved results |
CampaignStat data | Daily achievement information during the campaign period (sent, viewed, clicked and goal achieved) |
CampaignUser data | Campaign message results for each target audience |
User data | Target audience’s information |
Campaign data sheet
Data value | Description | Remark |
|---|---|---|
id | Campaign message ID | |
name | Campaign message name | |
state | Campaign message status | |
sent | A number of messages sent to the target audience | |
view | A number of target audiences reviewed the message | Message: Click the bubble or full-screen pop-up |
Text: Click the link in the text message | ||
Email: Read the mail(Google mail may not be counted) | ||
goal | A number of target audiences reached the goal | |
click | A number of target audiences reached the goal | |
startAt | Campaign start date | |
endAt | Campaign end date | |
createdAt | Campaign creation date | |
startAt | Campaign update date |
CampaignStat data sheet
User data is the same as the profile information of the customer contact that can be checked in the Analytics.
Data value | Description | Remark |
|---|---|---|
campaignId | Campaign message ID | |
date | Date | Shows the entire duration of the campaign per day |
sent | Total number of messages sent for each day | |
view | A number of customers who viewed messages for each day | |
goal | A number of customers reaching goal for each day | |
click | A number of customers who clicked the link from the message |
CampaignUser data sheet
Data value | Description |
|---|---|
campaignId | Campaign message ID |
userId | Target audience ID |
sent | Time the message sent to each customer |
view | Time the customer viewed the message |
goal | Time the customer reached the set goal |
click | Time the customer clicked the link from the message |