Applies to: Channels using Channel Talk Marketing Campaigns
Until now, impressions and clicks have been measured using the same criteria across campaigns, regardless of the delivery method. When multiple campaigns overlapped, campaign performance was also attributed only to the last campaign.
To improve this, we’re updating our metrics and attribution criteria so you can more clearly understand campaign performance and how each campaign contributes to achieving your goals. After these changes take effect, campaigns created before September 11 will allow you to view both the new and previous versions of the statistics.
◼︎ Effective Date
September 18, 2026 (Fri) and onward
◼︎ Key Changes
❶ Metric Name Change
The “Views” metric in Marketing Statistics will be renamed to “Impressions.”
❷ How Impressions and Clicks Are Counted
Previously, when a Channel Talk message (Bubble) appeared on a website, it was not counted as an impression. It was only counted as a view when the customer entered the chat.
With this update, a Channel Talk message (Bubble) will be counted as an impression when it appears on the website, and a click when the customer takes a defined action, such as entering the chat. As a result, impression and click counts may differ from those calculated under the previous criteria.
Impressions
Before: When a Channel Talk message (Bubble) appeared on the website, it was not counted. It was only counted as a “View” when the customer clicked the message and entered the chat.
After: The message will be counted as an “Impression” as soon as the Channel Talk message (Bubble) appears on the website.
Clicks
Before: Only clicks on media such as images, links (buttons), and YouTube links within Channel Talk messages (Bubble or Full-screen) were counted.
After: Clicks on media, as well as clicks that lead customers into the chat from Channel Talk messages (Bubble or Full-screen), will be counted as clicks.
❸ Goal Attribution Window
Previously, the same goal attribution window—1, 3, 7, 15, or 30 days after a view or click—was applied regardless of whether the campaign was delivered through an online or offline channel.
Customers often respond immediately after viewing online messages (Channel Talk), while offline channels such as SMS and Kakao may take longer to generate a response. With this update, goal attribution windows will be separated by delivery method to account for these differences and provide a more accurate view of actual campaign responses.
Delivery method | Before | After |
|---|---|---|
Offline channels (SMS, Kakao, etc.) | Select 1, 3, 7, 15, or 30 days after sending | Select 24, 48, or 72 hours after sending or clicking |
Online channels (Channel Talk messages) | Select 1, 3, 7, 15, or 30 days after a view or click | 30 minutes after an impression or click (default setting; cannot be changed) |
❹ Goal Attribution Priority
We’re introducing a new priority system by delivery method so that campaign performance is attributed to the campaign that customers responded to more actively.
When a customer receives multiple campaigns and subsequently makes a purchase or completes another conversion, the campaign credited with the result will be determined based on these priorities. If the priority is the same, the result will continue to be attributed to the most recent touchpoint, as before.
Before | After | |
|---|---|---|
Goal attribution criteria | Regardless of delivery method, only the last campaign the customer interacted with was counted toward goal achievement. |
|
Examples
If a customer clicks the link in SMS message A and then the link button in Kakao AlimTalk message B, only Kakao AlimTalk B, the last message clicked, is counted toward the goal. (For clicks from the same delivery method, the most recent touchpoint takes priority.)
If a customer is shown Channel Talk message A and then clicks a link in SMS message B, SMS message B is credited with the result. (An offline click takes priority over an online impression.)
◼︎ Availability of Previous and New Statistics
Campaign Statistics
Campaigns created before September 18, 2026 → Available only in the previous version of Statistics
Campaigns created on or after September 18, 2026 → Available in both the previous and new versions of Statistics
Downloadable Send Results
Previous version: Send results can be downloaded and will be available until July 31, 2027. The exact end date will be announced separately at a later time.
New version: Data downloads from Marketing Statistics are not currently supported, but will be supported in the future.
◼︎ If You Use Mobile SK
If you’re using the Mobile SDK, you’ll need to update to the latest SDK version for marketing campaigns in mobile environments to be measured according to the updated criteria.
Please share the guides below with your development team and ask them to update to the latest version.
If you have any questions about these changes, please feel free to contact us through Channel Talk.
Thank you.