Impacted Channels:
Channels that ran marketing campaigns (one-time messages or campaigns) between May 15–29, 2025
Channels that ran campaigns between May 29–July 17, 2025
Channels that ran campaigns between July 18–September 4, 2025
Hello, this is the Channel Team.
We would like to inform you that a statistical error was identified in marketing data sent between May 15 and September 4, 2025, and a correction of the affected data is scheduled.
Please note that this error did not affect actual marketing charges.
The issue was fixed immediately upon discovery, and current statistics are now being reflected correctly. However, please be aware that this correction involves adjusting past affected data.
◼ Work DateAfter 7:00 PM on Wednesday, October 1, 2025
◼ Work DetailsStatistics for some marketing messages sent between May 15 and September 4, 2025, including the number of sends, views, and clicks, will be corrected.
◼ RecommendationsData downloaded before the correction may differ from data downloaded after the correction. If needed, please download any past data before the correction is applied.
Details of Marketing Statistics Impact
Marketing Metric | Error Period | Error Description | Impact |
|---|---|---|---|
View Count Underreported | 2025/5/15 ~ 2025/5/19 | Some marketing views were not recorded. | Actual marketing views may be lower than reported. |
View Count Overcounted | 2025/5/15 ~ 2025/5/29 | When clicks increased, some views were counted an additional time. | Actual marketing views may be higher than reported. |
Conversion Count Overcounted | 2025/5/15 ~ 2025/5/29 | If duplicate campaigns were run, the same customer’s conversions were counted more than once. | Actual marketing conversions may be higher than reported. |
View & Click Count Underreported | 2025/5/29 ~ 2025/7/17 | If duplicate campaigns were run, the same customer’s views and clicks were not counted more than once. | Actual marketing views and clicks may be lower than reported. |
Conversion Count Overcounted | 2025/7/18 ~ 2025/9/4 | If duplicate campaigns were run, the same customer’s views and clicks were counted more than once. | Actual marketing views and clicks may be higher than reported. |
The Following Statistics Data Will Be Corrected
“Sent,” “Views,” and “Clicks” values in the marketing list
“Sent,” “Views,” and “Clicks” values in the Marketing Statistics Dashboard
“Sent,” “Views,” and “Clicks” values in marketing statistics downloaded via Excel (→ See Marketing Data Download Guide)
One-Time Messages: [totalView, uniqueView] columns in the OneTimeMsg sheet
Campaigns: [totalSent, uniqueSent, totalView, uniqueView, totalClick, uniqueClick, totalGoal, uniqueGoal] columns in the CampaignStat sheet
We are always striving to provide a more accurate and reliable service.
If you have any questions regarding this update, please feel free to contact us via Channel Talk. Thank you.